Data is at our fingertips – so much data, that as marketers, we both love and sometimes hate, the massive amounts of data to process. With data, we can better understand our customers, apply more insightful analytics, optimize customer journeys, and create truly hyper-personalized marketing. Marketers should also be paying attention to the numerous marketing...Read More
Email Marketing Trends and Strategies Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest, almost 70% of businesses use email marketing as part of their campaign strategy. Other key findings: Among businesses that participate in email marketing,...Read More
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