Email Marketing Benchmarks, Trends and Statistics – Updated for 2021 Last year, the pandemic touched nearly every facet of our lives. As consumers, the way we engaged, researched and bought from brands completely changed. And for brands, customer engagement channels underwent rapid digital transformation in order to meet consumer needs. As brands concentrated on digital...Read More
50 Statistics on the Latest Marketing Trends and Strategies (updated for 2021) As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know. Email...Read More
25 Email Marketing Statistics You Need to Know Heading into 2020 With an average ROI of 38:1, email marketing continues to be one of the most effective marketing channels. Email has the potential to drive customer acquisition, retention, loyalty and a number of other marketing tactics. However, brands need to keep up with the latest...Read More
Top Strategies to Personalize Your Email Campaigns Email personalization allows brands to connect with their customers and prospects in personalized and engaging ways. Consumers want to be treated as individuals and providing a personalized experience is increasingly becoming an important way to establish competitive differentiation. When used in email, personalization increases open rates by 26%...Read More
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