Email Marketing Trends and Strategies Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, content distribution and other key metrics. In research by The Manifest, almost 70% of businesses use email marketing as part of their campaign strategy. Other key findings: Among businesses that participate in email marketing,...Read More
Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. With the advancement in technology and the proliferation of so much data, never before have retailers had such...Read More
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