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email marketing
Email Marketing
The Current State of Email Marketing Email remains one of the most used and effective marketing channels.  When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands’ top objectives, challenges and...
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25 Email Marketing Statistics You Need to Know Heading into 2020 With an average ROI of 38:1, email marketing continues to be one of the most effective marketing channels. Email has the potential to drive customer acquisition, retention, loyalty and a number of other marketing tactics.  However, brands need to keep up with the latest...
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What are CMOs’ Most Important Media Channels? More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According...
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Digital Marketing Statistics
Digital marketing continues to grow. Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing...
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Email Marketing Data
85% of Marketers Agree that Email Marketing Performance is on the Rise.  How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing.  This is according to a Nov 2017 report by Return Path in partnership with Ascend2.  Of those surveyed,...
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  Click here to request more information about our email marketing solutions.
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Email Marketing Data
6 Tips to Skyrocket Your Email Marketing Click-Through Rates Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate...
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Designing successful email marketing campaigns is dependent upon having a clear understanding of marketing goals, whether they are for prospecting or CRM initiatives. This helps to determine “who” to target and with “what” to offer.
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Email Marketing
Email Marketing Benchmarks, Trends and Statistics Email continues to be a strong marketing channel. Nearly 72 percent of consumers say emails are their number one choice in brand communication. Businesses are paying attention.  Research predicts that 225.3 billion emails will be sent every day this year – which is a five percent increase from previous years. ...
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Email Marketing 2018
Email still reigns supreme as the top channel marketers are utilizing this year.  In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind.  The study, which looked at the online research data of marketers, found the greatest increase...
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