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email marketing
Email Marketing
Email’s popularity remains undisputed.  Nearly everyone uses it – in fact, 92% of online adults use email, with 61% using it on an average day. (source) As a marketing channel, ROI tops the chart with a huge return on investment. For every $1 you spend on email marketing, you can expect an average return of...
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Email Marketing Webinar
As we head into 2021, COVID-19 continues to impact marketing strategies and budgets within organizations of all sizes and industries. Email will continue to play a vital role in nurturing, acquiring and retaining customers. In this free, 30-minute webinar, V12 explores how the email landscape has changed and the strategies brands should be implementing today...
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Email Marketing
While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Take a look at these 50 amazing statistics showing just how strong this marketing channel is: Email ROI 1) – Email continues to outperform other marketing channels by a long shot. For every...
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Email Marketing
Email remains one of the most used and effective marketing channels.  When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of the key findings from the...
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Customer Experiences
Research shows that 86% of buyers are willing to pay more for a great customer experience and 49% of buyers have made impulse purchases after receiving a more personalized experience. In this 30-minute webinar, V12 discusses how personalization (powered by consumer data) can give you a competitive edge when it comes to creating unique customer...
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Email Marketing
Marketing and customer communications have changed drastically this year. With the onset of the COVID-19 pandemic, many businesses had to quickly adapt their existing email marketing strategy and in turn, consumers have changed the way they interact with brands. In this free, 30-minute webinar, V12 explores how the email landscape has changed and the strategies...
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Email Marketing
Marketing Tips & Strategies to Boost Your Email Marketing Success Today, email is as strong as ever, even more so as brands have shifted to digital channels and communications with the rise of the Covid19 pandemic. More than 55% of marketers have reported receiving the best ROI from email campaigns. Download V12’s new success kit...
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Cookie Demise
Digital cookies were first invented in 1994 by Lou Montulli and John Giannandrea, who were employees of Netscape Communications. In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. They quickly became adopted by the ad...
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Email Marketing
Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty.  Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers during the Covid pandemic. According...
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email marketing 2020
Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today, email is...
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