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email marketing
What are CMOs’ Most Important Media Channels? More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According...
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Digital Marketing Statistics
Digital marketing continues to grow. Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing...
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Email Marketing Data
85% of Marketers Agree that Email Marketing Performance is on the Rise.  How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing.  This is according to a Nov 2017 report by Return Path in partnership with Ascend2.  Of those surveyed,...
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Email Marketing Data
6 Tips to Skyrocket Your Email Marketing Click-Through Rates Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important.  In fact, in a study by Ascend2, 73% of marketers rated the click-through rate...
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Designing successful email marketing campaigns is dependent upon having a clear understanding of marketing goals, whether they are for prospecting or CRM initiatives. This helps to determine “who” to target and with “what” to offer.
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Email Marketing
Email Marketing Benchmarks, Trends and Statistics Email continues to be a strong marketing channel. Nearly 72 percent of consumers say emails are their number one choice in brand communication. Businesses are paying attention.  Research predicts that 225.3 billion emails will be sent every day this year – which is a five percent increase from previous years. ...
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Email Marketing 2018
Email still reigns supreme as the top channel marketers are utilizing this year.  In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind.  The study, which looked at the online research data of marketers, found the greatest increase...
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email marketing
Email Marketing Trends and Strategy 2017 Email remains a go-to channel for consumers. More than 205 billion emails are sent daily and this figure is expected to reach 246 billion daily emails by 2019. Brands are getting more sophisticated in their use of email marketing. In Adestra’s 2017 email marketing report, in association with Econsultancy, key themes...
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Email Marketing
Email Remains One of the Top Revenue Generating Channels – How Do Your Email Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years.  Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. According to Econsultancy, email marketing was ranked...
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