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email marketing
Email Marketing
Email remains one of the most used and effective marketing channels.  When done properly, email has the potential to leverage sales, generate new customers and boost retention. Research by Demand Metric and Return Path examine the current state of email marketing, including brands’ top objectives, challenges and successes. Some of the key findings from the...
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Customer Experiences
Research shows that 86% of buyers are willing to pay more for a great customer experience and 49% of buyers have made impulse purchases after receiving a more personalized experience. In this 30-minute webinar, V12 discusses how personalization (powered by consumer data) can give you a competitive edge when it comes to creating unique customer...
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Email Marketing
Marketing and customer communications have changed drastically this year. With the onset of the COVID-19 pandemic, many businesses had to quickly adapt their existing email marketing strategy and in turn, consumers have changed the way they interact with brands. In this free, 30-minute webinar, V12 explores how the email landscape has changed and the strategies...
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Email Marketing
Marketing Tips & Strategies to Boost Your Email Marketing Success Today, email is as strong as ever, even more so as brands have shifted to digital channels and communications with the rise of the Covid19 pandemic. More than 55% of marketers have reported receiving the best ROI from email campaigns. Download V12’s new success kit...
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Cookie Demise
Digital cookies were first invented in 1994 by Lou Montulli and John Giannandrea, who were employees of Netscape Communications. In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. They quickly became adopted by the ad...
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Email Marketing
Email marketing is a tried and true channel to engage consumers, boost retention and encourage brand loyalty.  Numerous research studies discuss the positive ROI and low cost of email marketing. Now more than ever, email has proven to be cost-effective and one of the best ways to communicate with consumers during the Covid pandemic. According...
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email marketing 2020
Did you know that email marketing is about 40 years old?  The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today, email is...
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email marketing
V12 recently held a webinar on email marketing and how brands can optimize their email strategies. Below is a summary of the information we presented or view the full webinar at the end of this article. The Mobile Revolution Like almost all things, smartphones have revolutionized the way we do email. While we know that...
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Email Marketing
The Current State of Email Marketing Email remains one of the most used and effective marketing channels.  When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands’ top objectives, challenges and...
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25 Email Marketing Statistics You Need to Know Heading into 2020 With an average ROI of 38:1, email marketing continues to be one of the most effective marketing channels. Email has the potential to drive customer acquisition, retention, loyalty and a number of other marketing tactics.  However, brands need to keep up with the latest...
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