Did you know that email marketing is about 40 years old? The first marketing email was sent nearly 40 years ago by a marketer named Gary Thuerk from Digital Equipment Corporation. Thuerk sent an email promoting his company to roughly 400 people, which generated a huge spike in emails. (Yes Lifecycle Marketing) Today, email is...Read More
Data-Driven Marketing Tops List of Priorities for 55% Marketers Today Data-driven marketing tops the lists of priorities for 55% of marketers today. This is according to research by eConsultancy. According to survey respondents, 42% also stated improving customer intelligence for a holistic customer view and integration of marketing tools for greater efficiencies as important areas...Read More
Email Marketing Reactivation and Why You Need to Focus on Inactive Customers Email is cited as the most effective digital marketing channel for customer retention, while also serving as the foundation of the marketing-to-sales funnel for the majority of marketers across industries. However, according to a report by Marketing Sherpa, up to 75 percent of...Read More
Email still reigns supreme as the top channel marketers are utilizing this year. In fact, according to a new study by True Influence, marketers are twenty times more interested in email than mobile. Online video marketing is not far behind. The study, which looked at the online research data of marketers, found the greatest increase...Read More
Top Strategies to Personalize Your Email Campaigns Email personalization allows brands to connect with their customers and prospects in personalized and engaging ways. Consumers want to be treated as individuals and providing a personalized experience is increasingly becoming an important way to establish competitive differentiation. When used in email, personalization increases open rates by 26%...Read More
Marketers love email – and for good reason. Report after report continues to indicate that email marketing is one of the best channels for producing ROI. And email is showing no signs of slowing down. Marketers rank email as the most effective channel for acquisition and retention, according to a survey from WBR Digital reported...Read More
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