A brand’s customer list often has up to 25-50% classified as “inactive” (Marketo). These people have raised their hand in the past, either through showing intent, engagement, or making a prior purchase. With the cost of acquiring new business up to five times higher than that of maintaining an existing customer, reactivating these dormant customers...Read More
Email Reactivation – Strategies to Win Back Dormant Customers As part of any good email strategy, customer acquisition, retention and reactivation are all components of a solid email plan. Acquiring new customers will always be a goal but focusing on retention is key. 65% of a company’s business comes from existing customers A 5% increase...Read More
A national retailer increased brand reach and engagement through V12’s reactivation program The story. A national retailer wanted to reactivate a large file of lapsed email addresses. They were not engaging with these inactive email addresses due to existing email service provider restraints that enforce recency of email addresses. V12 provided a dedicated ISP infrastructure,...Read More
Email Marketing Reactivation and Why You Need to Focus on Inactive Customers Email is cited as the most effective digital marketing channel for customer retention, while also serving as the foundation of the marketing-to-sales funnel for the majority of marketers across industries. However, according to a report by Marketing Sherpa, up to 75 percent of...Read More
Tips on How to Reactivate Inactive Customers Email is cited as the most effective digital marketing channel for customer retention in the U.S., while also serving as the foundation of the marketing-to-sales funnel for the majority of B-to-B and B-to-C marketers. However, the inevitable attrition occurs for the majority of brands. Though consumers may not...Read More
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