The Current State of Email Marketing Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands’ top objectives, challenges and...Read More
85% of Marketers Agree that Email Marketing Performance is on the Rise. How Do Your Campaign Strategies Stack Up? Email marketing is as strong as ever, with 85% of executives agreeing that email marketing performance is increasing. This is according to a Nov 2017 report by Return Path in partnership with Ascend2. Of those surveyed,...Read More
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