COVID-19 has led to a surge in social media usage on many platforms. In fact, 76% of consumers have purchased a product they saw in a brand’s social media post, according to research by Curalate and two-thirds of consumers have increased online shopping because of the coronavirus (Qubit). In this 30-minute webinar, V12 explores the...Read More
[ON-DEMAND WEBINAR] Facebook Advertising: How to Build High-Performing Audiences That Convert Many consumers use Facebook to discover new products and make purchases. However, the challenge for many brands is building the right audience, especially with the changes to Facebook’s advertising environment. In this 30-minute webinar, V12 explores data solutions and best practices for creating high-converting,...Read More
Social Media Marketing: Trends and Opportunities As with all marketing channels, social media is continually evolving. Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was...Read More
How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories Despite facing challenges earlier this year, Facebook’s advertising revenue is skyrocketing. With over 2.27 billion monthly active users on Facebook as of September 30, 2018, Facebook continues to be one of the most effective way to advertise online. Compared to other networks, Facebook...Read More
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