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Social Media Marketing
Social Media Marketing: Trends and Opportunities As with all marketing channels, social media is continually evolving.  Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was...
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Facebook Advertising
How to Build Targeted Custom Advertising Audiences to Replace Facebook’s Partner Categories Despite facing challenges earlier this year, Facebook’s advertising revenue is skyrocketing. With over 2.27 billion monthly active users on Facebook as of September 30, 2018, Facebook continues to be one of the most effective way to advertise online. Compared to other networks, Facebook...
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