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first-party data
Customer Marketing Data
The Power of First Party Data In the last two years alone, 90% of the world’s data was generated.  By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. With so much data, brands have plenty of opportunity to know their customers and to use data-driven tactics...
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Marketing plan
Only 45% of Marketers Agree That They’re Getting Personalization Right Consumer demand for more seamless experiences is driving increased adoption of personalization strategies. However, only 45% of marketers agree that they’re getting personalization right. This is according to new research from Evergage which also indicated that personalization channels and experiences remain limited. According to the...
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