Location-Based Marketing on the Rise Location based marketing is a powerful tool and more marketers are investing in this tactic to meet their customer acquisition and retention strategies. In fact, eMarketer predicts that marketers will spend $26.5 billion on mobile-location marketing advertising in 2019. In a report by Factual, almost 9 in 10 marketers said...Read More
Mobile has completely transformed the retail landscape. According to Pew’s October 2015 research, 68% of Americans have smartphones and 45% have tablet computers. Mobile ownership is growing at record speeds, giving retailers unprecedented opportunities to target consumers by their geolocation data. The ability for mobile devices to track and report a person’s location in real time...Read More
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