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In-Market car shoppers
Dealership Marketing
The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. The biggest challenge for automotive dealerships is identifying in-market consumers and converting them into customers. In today’s competitive auto industry, marketers have implemented many different ways to understand and measure their current and...
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Automotive Marketing Data
Strategies to Target and Convert Today’s Omnichannel Automotive Shopper The car buying journey from initial research to final purchase is increasingly complex as consumers shop, research and purchase across numerous channels. Take a look at these interesting facts on how consumers shop for vehicles today. Car buyers spend 60% of their time researching and shopping...
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