Influencer Marketing
Generational Marketing
There is a ton of great content and research on marketing to millennials, how to influence Baby Boomers, or what types of messaging most appeals to Gen X.  However, what type of products, messaging and channels appeals to today’s youngest generations?  Our younger generations – the future spenders – certainly need to be taken into...
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retail marketing 2020
The State of Retail – What to Expect in 2020 Retail is continuing to undergo significant transformation. Digital channels have provided consumers with seemingly endless options on which to research, read review, find inspiration and purchase. Here are some themes to expect in 2020: Consumers Remain Firmly in Control Consumers expect to be catered to...
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