How to Acquire the Omnichannel Insurance Consumer Today’s insurance consumers have access to more sources of information when choosing a policy. Long gone are the times when they simply picked up the phone to call their agent and get a quote. They use multiple channels – social media, policy comparison sites, peer recommendations, and do...Read More
Today’s insurance consumer shops across more digital channels, turns to social media for recommendations, and uses mobile across the entire purchase journey. To address the needs of these digitally savvy consumers, insurers must implement acquisition strategies that span traditional, digital and mobile channels.Read More
Today’s consumers are used to receiving personalized offers and customized solutions to meet their needs. No matter the industry, a consumer expects to be known and communicated with accordingly. The insurance industry is certainly no exception. Eighty percent of insurance consumers are looking for personalized offers, messages, pricing and recommendations from their auto, home or...Read More
With mobile usage growing year over year, marketers are now deeply entrenched in a world of mobile marketing, messaging, and customer engagement. People carry their smartphones with them everywhere and mobile channels are where your audience spends much of their time. A 2015 Bain survey of insurance companies projected that digital channels will continue to...Read More
Gaining millennial insurance customers may be top priority right now, but in just a few short years the next generation of policyholders will be the hot commodity in the market: Generation Z. Unfortunately for marketers across industries, this group born between the mid-1990’s and early 2000’s can’t be treated like their millennial predecessors. While they...Read More
According to consumers, insurers are not keeping up with their expectations - and customers are not sticking around long enough to give them the opportunity to prove otherwise. For those in the insurance industry, we are well aware of the poor rankings in customer experience satisfaction scores and know that customer loyalty is at an all-time low. Customer churn...Read More
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