Personalized customer experiences are now at the center of all marketing initiatives. Brands are competing on customer experience and a recent Gartner survey shows that 81% of marketing leaders say they expect to be competing mostly or completely on the basis of customer experience. Consumers prefer to do business with brands that offer engaging and...Read More
The Rise of the Customer Data Platform to Drive Connected Customer Experiences Digital connectivity has become the new norm. Consumers are linked to an always-on network of information, use multiple devices, and can find answers to almost anything, at any given time. With access to massive loads of information across channels, consumers are more informed...Read More
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