Email marketing continues to reign as the top channel for producing ROI. In the Email Marketing Industry Census 2016 report by Econsultancy and Adestra, 73% of marketers agree that email produces “good” to “excellent” ROI. However, like all marketing channels, email is evolving and marketers are focusing on key areas to increase consumer engagement. The research revealed...Read More
Today, the relationship customers build with a company is far from linear. They research and connect with your business many times, across different devices and touchpoints. Marketers must manage and automate engagement with consumers uniquely at every touch point, based on each individual’s behavior. Here is a look at key strategies to reach consumers at the...Read More
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