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marketing data quality
50% of Marketers are Hampered by Siloed Data Understanding who your customers and prospects are is one of the most critical factors to retaining and acquiring customers.  Consumers today want to be understood across channels and receive the same personalized experience wherever and whenever they decide to interact with a brand.  However, marketers are challenged...
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Marketing Data Success
A Look at Data Strategies and Best Practices to Fuel Marketing Success in 2018 Data is the cornerstone of any successful marketing strategy. Data tells us about our customers and prospects, how to personalize the customer experience, which channels they prefer, and informs every touchpoint along the customer journey. Despite the importance of utilizing high...
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