Data, Analytics and Technology Top the List for Marketing Investments Probably a familiar scenario for many but a marketer’s wish list is often much larger than their budget. So where would marketers invest more if they had the budget? According to a recent survey by Merkle, almost one-third would invest more in data, analytics and...Read More
Over 50% of Businesses State They Can’t Survive without Quality Data Business executives recognize the value that data brings to the table, with 67% acknowledging the potential of data in helping them grow their businesses. This is according to new research by Dun & Bradstreet. Of the more than 500 business decision-makers show participated in...Read More
The Power of First Party Data In the last two years alone, 90% of the world’s data was generated. By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. With so much data, brands have plenty of opportunity to know their customers and to use data-driven tactics...Read More
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...Read More
Get on the list!
Be the first to know when we share new content geared to help you attract your ideal customers!
Thank you! You’ll be the first to know when we post more great marketing content!