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Most marketers are using some type of personalization in their marketing strategies.  At this point, we understand that personalization improves experiences and increases engagement.  Your customer or prospect will appreciate an email much more that starts off with “Hello Tom” instead of “Hello Valued Customer”. (Provided of course that you have the accurate data and...
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Gaining (and maintaining) customer loyalty can significantly boost revenue for retailers. However, as the needs and demands of today’s consumers change, customer loyalty is not as easy to come by. Research by Access Development reported that 79% of customers would take their business to a competitor within a week of experiencing poor customer service. This...
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