Personalization has completely changed marketing strategies and today’s consumers are increasingly looking for personalized experiences in many of their brand interactions. Delivering the types of personalized experiences consumers crave requires a fine balance of using both data and technology to understand consumers and communicate with messaging they are most apt to respond to. However, not...Read More
Data, Analytics and Technology Top the List for Marketing Investments Probably a familiar scenario for many but a marketer’s wish list is often much larger than their budget. So where would marketers invest more if they had the budget? According to a recent survey by Merkle, almost one-third would invest more in data, analytics and...Read More
[on-demand webinar] Trends in Marketing Personalization Brands must continually press forward to deliver the personalization consumers crave. In this 30-min webinar, V12 explores strategies and tactics to help you keep pace with today’s in-demand consumers. Topics include: Statistics and research proving the importance and ROI of personalized marketing How to integrate CRM data, third party...Read More
Data-Driven Personalization Key to Success Delivering personalized content, recommendations and experiences is key to business success in today’s competitive environment. In order to be successful, brands must utilize data-driven strategies to know their customers and prospects and deliver relevant messaging. Research conducted by Ascend examined how companies are going about delivering data-driven personalization. For almost...Read More
Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are...Read More
What do Consumers Really Think About Personalization? Personalization is a top priority for marketers. We all have heard the discussions, read the research and looked at charts – consumers are in control and want and expect a personalized experience. In case you need a bit of a refresher, check out these stats to really drill...Read More
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