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Marketing Personalization
Marketing Technology
Data, Analytics and Technology Top the List for Marketing Investments Probably a familiar scenario for many but a marketer’s wish list is often much larger than their budget.  So where would marketers invest more if they had the budget? According to a recent survey by Merkle, almost one-third would invest more in data, analytics and...
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Marketing Personalization
[on-demand webinar] Trends in Marketing Personalization Brands must continually press forward to deliver the personalization consumers crave. In this 30-min webinar, V12 explores strategies and tactics to help you keep pace with today’s in-demand consumers. Topics include: Statistics and research proving the importance and ROI of personalized marketing How to integrate CRM data, third party...
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Data-Driven Personalization Key to Success Delivering personalized content, recommendations and experiences is key to business success in today’s competitive environment.  In order to be successful, brands must utilize data-driven strategies to know their customers and prospects and deliver relevant messaging.  Research conducted by Ascend examined how companies are going about delivering data-driven personalization.  For almost...
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Online Shopping Marketing
Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are...
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Consumer Marketing
What do Consumers Really Think About Personalization? Personalization is a top priority for marketers. We all have heard the discussions, read the research and looked at charts – consumers are in control and want and expect a personalized experience. In case you need a bit of a refresher, check out these stats to really drill...
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