Data, Analytics and Technology Top the List for Marketing Investments Probably a familiar scenario for many but a marketer’s wish list is often much larger than their budget. So where would marketers invest more if they had the budget? According to a recent survey by Merkle, almost one-third would invest more in data, analytics and...Read More
[on-demand webinar] Trends in Marketing Personalization Brands must continually press forward to deliver the personalization consumers crave. In this 30-min webinar, V12 explores strategies and tactics to help you keep pace with today’s in-demand consumers. Topics include: Statistics and research proving the importance and ROI of personalized marketing How to integrate CRM data, third party...Read More
Data-Driven Personalization Key to Success Delivering personalized content, recommendations and experiences is key to business success in today’s competitive environment. In order to be successful, brands must utilize data-driven strategies to know their customers and prospects and deliver relevant messaging. Research conducted by Ascend examined how companies are going about delivering data-driven personalization. For almost...Read More
Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are...Read More
What do Consumers Really Think About Personalization? Personalization is a top priority for marketers. We all have heard the discussions, read the research and looked at charts – consumers are in control and want and expect a personalized experience. In case you need a bit of a refresher, check out these stats to really drill...Read More
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