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Marketing Webinar
Investments in customer data platforms and marketing automation technology are on the rise,  driven by the need for brands to compete in today’s tough economic climate. Using these solutions, brands can easily integrate data and orchestrate the personalized, omnichannel experiences consumers demand.  And the payoffs for providing these experiences are huge – 80% of marketers...
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Data-Driven Marketing
Data has become one of the most valuable marketing resources. In today’s connected world, brands can collect consumer data from every touchpoint. They can also purchase data from a wide array of outside sources. With the right data at hand, marketers can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers to drive...
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Customer Reactivation Webinar
A brand’s customer list often has up to 25-50% classified as “inactive” (Marketo). These people have raised their hand in the past, either through showing intent, engagement, or making a prior purchase. With the cost of acquiring new business up to five times higher than that of maintaining an existing customer, reactivating these dormant customers...
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data-Driven Personalization
Consumers are increasingly demanding more personalized experiences and will award their business and loyalty to brands who deliver. However, if a brand fails to deliver, 52% of consumers (and 65% of B2B buyers) say they’re likely to switch brands if a company doesn’t personalize communications to them. But brands can only personalize effectively if they...
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Customer Journey Webinar
In today’s digital economy, consumers are in control and engage with brands across multiple touchpoints as they go along the journey to purchase.  From awareness to purchase, brands must anticipate a consumer’s moves and position themselves to provide personalized and relevant experiences along each step of the way. In this webinar, V12 discusses 5 steps...
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Consumer marketing Data Webinar
According to CMO.com, 44% of companies use consumer data to make marketing decisions about customer acquisition. For B2C brands, consumer data should be at the heart of all your marketing efforts. To power your marketing, V12 has recently introduced ConsumerPlus, the biggest, deepest and most flexible data set in the industry. In this webinar, V12...
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Email Marketing Webinar
As we head into 2021, COVID-19 continues to impact marketing strategies and budgets within organizations of all sizes and industries. Email will continue to play a vital role in nurturing, acquiring and retaining customers. In this free, 30-minute webinar, V12 explores how the email landscape has changed and the strategies brands should be implementing today...
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Consumer Marketing Data
According to Mckinsey Global Institute, data-driven organizations are 23 times more likely to acquire customers, six times as likely to retain customers and 19 times more likely to be profitable. Data-driven marketing can drive a huge competitive advantage but businesses need to ensure they have the right marketing data at hand. In this webinar, V12...
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Facebook Ad Targeting
COVID-19 has led to a surge in social media usage on many platforms. In fact, 76% of consumers have purchased a product they saw in a brand’s social media post, according to research by Curalate and two-thirds of consumers have increased online shopping because of the coronavirus (Qubit). In this 30-minute webinar, V12 explores the...
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Changing Consumer Behavior
The impact of the COVID-19 pandemic on a constantly connected, technology-empowered population has had a clear impact and is changing consumer behavior and shopping trends. While we cannot be sure on every modified consumer behavior that will stick around and what will stay when the pandemic subsides, marketers will want to be aware of these...
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