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Marketing Webinar
Customer Experiences
Research shows that 86% of buyers are willing to pay more for a great customer experience and 49% of buyers have made impulse purchases after receiving a more personalized experience. In this 30-minute webinar, V12 discusses how personalization (powered by consumer data) can give you a competitive edge when it comes to creating unique customer...
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Email Marketing
Marketing and customer communications have changed drastically this year. With the onset of the COVID-19 pandemic, many businesses had to quickly adapt their existing email marketing strategy and in turn, consumers have changed the way they interact with brands. In this free, 30-minute webinar, V12 explores how the email landscape has changed and the strategies...
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Our world is quickly pivoting to a “new normal” – the impending end of 3rd-party cookies and the COVID-19 crisis – has forced marketers to dramatically rethink their playbooks and customer acquisition techniques. In this webinar, V12 and MediaWallah discuss how to succeed with data-driven marketing strategies including 1st & 3rd party data, identity resolution,...
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digital marketing
Covid-19 has dramatically impacted consumers and businesses alike.  To maintain business growth, companies need to review and adapt their marketing strategy and tactics to ensure they are communicating, targeting, and spending appropriately.   In this free, 30-minute webinar, V12 explores marketing, data and technology solutions brands are using to thrive in today’s new landscape. SPECIFIC TOPICS...
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Customer Data Platform
The customer data platform market is expected to double over the next few years as more brands adopt this technology to maintain a competitive advantage in today’s tough economy. Using a CDP, marketing executives have stated they can easily access data and create customer profiles to fuel better outcomes, understand customer journeys, and make data-driven...
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Data-Driven Webinar
Basing decisions on data analysis is key to successful, data-driven marketing. Data analytics tells us who are most profitable customers are, how to boost acquisition, how to engage consumers across channels, and much more. Rather than hiring a team of data scientists, many brands are turning to self-service analytics and reporting – often available through...
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Customer Data Platform
According to research by IDG, 66% of those polled declared data quality and accuracy as a “top priority”. However, brands feel the impacts of poor quality and fragmented data on a daily basis. Customer acquisition and retention depend on clean and accurate insights in order for brands to know their customers and provide award-winning and...
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Customer Journey
Customer journeys can increase marketing ROI by 54% and upsell revenue by 56%. Brands are increasingly utilizing Customer Data Platforms to seamlessly orchestrate customer journeys with personalized communications across every interaction. In this 30-minute webinar, V12 explores how brands are using CDPs to integrate data to better understand their customers and prospects and then orchestrate...
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Cookie-Less Advertising
In this short video clip, our panel discusses how marketers will take more control of their data with the decline of third-party cookies. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help...
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Third-Party Cookies
In this short video clip, our panel discusses the decline of cookies and the transition of marketing & advertising. Panel – Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12 President, Anders Ekman. Interested in learning how V12’s marketing and technology solutions can help you navigate the new...
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