Consumer Marketing
As consumers, we are surrounded by personalization throughout our day. Suggestions on Amazon based on your purchases, recommendations on Netflix based on your viewing history, offers for products from all types of brands based on your browsing history, and the list goes on.  Providing personalized recommendation to drive engagement is a top priority for marketers....
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customer experience marketing
Free Solutions Guide: Strategies to Optimize the Customer Experience Brands must continue to stay focused on the customer experience and be diligent about implementing systems and technology to create a solid CX foundation.  At its core, the customer experience is dependent on knowing who your customers are across the customer journey.  Delivering a personalized interaction...
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Brand Trust is More Important Than Ever for Consumers Today’s consumers have more options than ever when it comes to choosing among a huge mix of hundreds of brands and thousands of products and services.  In such a fiercely competitive environment, brand trust has become an important competitive differentiator. What makes a brand trust-worthy to...
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Online Shopping Marketing
Only 20% of Brands are Prepared to Meet the Demands of Today’s Modern Consumer According to a recent survey from CMO Council and Worldwide Partners of more than 350 global marketing leaders, only one-fifth of brands say they are prepared to meet the demands and needs of the modern customer. Another 73% stated they are...
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