Millennials have now surpassed Baby Boomers as the nation’s largest living generation, according to estimates by the U.S. Census Bureau. Millennials, the age group between approximately 18-34 now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). With an annual buying power of $200 billion, marketers must pay attention to this demographic and adapt their...Read More
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