Generational Consumer Shopping Trends and Statistics Gen Z, Millennials, Gen X, Boomers and the Silents Marketers have been focusing heavily in recent years on marketing to millennials as they establish households and come into more spending power. For some time, marketers have been adjusting their marketing tactics to appeal to this age group, those consumers...Read More
Despite the slowed growth in auto retail sales this past year, there is one segment that is continuing to buy – the Millennials. According to research by Dealertrack, the Millennial generation is the fastest-growing auto retail segment, with 35% of all loans originating from this generation. There was also a 49% growth in Millennials' share for...Read More
Millennials have now surpassed Baby Boomers as the nation’s largest living generation, according to estimates by the U.S. Census Bureau. Millennials, the age group between approximately 18-34 now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). With an annual buying power of $200 billion, marketers must pay attention to this demographic and adapt their...Read More
The two largest generations today are the millennials (86 million) and baby boomers (77 million). Americans aged 50 and over will represent approximately half of the U.S. population and control 70 percent of the nation’s disposable income by 2017. And by 2025, millennials will account for 75% of the global market. These are two generations...Read More
Get on the list!
Be the first to know when we share new content geared to help you attract your ideal customers!
Thank you! You’ll be the first to know when we post more great marketing content!