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Digital Advertising 2018
The State of Digital Advertising and Trends that are Shaping the Future A decade ago, digital advertising was nothing more than a banner ad placed on a website.  Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. Digital spending is now the...
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data driven digital marketing
Trends Spurring the Growth of Digital Advertising A decade ago, digital advertising was nothing more than a banner ad placed on a website.  Today, the internet is accessible everywhere we go, on our tablets and mobile phones. This has spurred tremendous growth in digital advertising. In fact, U.S. digital ad spending will reach $83 billion...
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Digital media continues to be the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar in 2016. This number is projected to grow to 77 cents this year, according to a recent forecast by WPP's GroupM, the world's largest ad buyer. Total advertising spend worldwide for 2017 is predicted...
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