The Current State of Email Marketing Email remains one of the most used and effective marketing channels. When done properly, email has the potential to leverage sales, generate new customers and boost retention. Recent research by Demand Metric and Return Path examine the current state of email marketing today, including brands’ top objectives, challenges and...Read More
Keeping your customers and prospects engaged with your emails can be a challenge for any marketer. If you are using email in your marketing mix, you know that click-throughs is extremely important. In fact, in a study by Ascend2, 73% of marketers rated the click-through rate as the most useful metric for tracking email performance. Read More
We are clearly in the age of the mobile revolution and have been for some time now. Remember Google’s mobilegeddeon announcement? April 21st 2015 marked D-day for change to the Mobile Friendly Ranking Algorithm. Soon following was Google’s official announcement that mobile had finally eclipsed desktop, with more searches occurring on mobile devices in comparison...Read More
Get on the list!
Be the first to know when we share new content geared to help you attract your ideal customers!
Thank you! You’ll be the first to know when we post more great marketing content!