Email Marketing Stats and Trends While not new or perhaps very exciting, email still reigns strong as one of the least expensive and most cost-effective marketing techniques. Take a look at some of these statistics showing just how strong this marketing channel is: 73 percent of millennials prefer communications from businesses to come via email....Read More
Designing successful email marketing campaigns is dependent upon having a clear understanding of marketing goals, whether they are for prospecting or CRM initiatives. This helps to determine “who” to target and with “what” to offer.Read More
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