The impact of the COVID-19 pandemic on a constantly connected, technology-empowered population has had a clear impact and is changing consumer behavior and shopping trends. While we cannot be sure on every modified consumer behavior that will stick around and what will stay when the pandemic subsides, marketers will want to be aware of these...Read More
Movers are five times more likely to become long-term customers if you reach them before the competition. They also spend more in the first 3-6 months on their new home than they will in the next 3 years. V12, recently acquired by Porch Group, will combine the power of V12’s 27+ million mover database and...Read More
Did you know that new mover annual expenditures exceed $150 Billion? New movers are also five times more likely to become long-term customers if you reach them first. In this 30-minute webinar, V12 discusses key strategies on how and when to target movers across channels. SPECIFIC TOPICS INCLUDE: How new mover marketing strategies can be...Read More
The Three Stages of Mover Marketing The process of moving is ranked as one of the most stressful events in a person’s life, despite the fact that on average Americans move 11 times in their lifetime. Between finding a home, negotiating with potential buyers, packing up an entire life of belongings and more it’s enough...Read More
2020 Success Kit for New Mover Marketing The 2020 Success Kit for New Mover Marketing gives you access to some of our most informative resources on new mover marketing trends, strategies and tactics. The most convenient way to research, this success kit contains topic focused blogs, webinars, and case studies – all with one download....Read More
[on-demand webinar] Revolutionize Your Marketing with Life Event Trigger Data According to Forrester Research , a consumer is 43% more likely to buy a product or service around a life event. In this 30-min webinar, V12 explores different types of trigger data and life event marketing tactics to most effectively engage consumers when they are...Read More
According to a study from the National Association of Home Builders, in the first year after buying a new home, homeowners spend almost $10,000 on average for furniture, appliances, home repairs, and a range of other services. Movers are a lucrative market that every business should be targeting. Just take a look at some of...Read More
How to Acquire New Customers With New Mover Marketing New movers represent a lucrative segment for many businesses. Movers are not only a high-spending group, they are also in a transitional stage which makes them more open to developing new brand loyalties. In fact, new mover annual expenditures exceed $150 billion and they are five...Read More
If you aren’t marketing to new movers – you’re missing out! Approximately 40 million people move in the U.S. each year, and the 2015 New Mover Report by Epsilon found that the average household spends about $9,000 on goods, services, financial, and insurance products. Not calculated in that spend is the available customer lifetime value if the household can...Read More
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