“Next best action” is about customer-centric marketing, putting consumers at the heart of each and every marketing action, customer journey and experience. It considers the next action a consumer will take or should take based on the journey they’re on and the best way marketers should respond. In this 30-minute webinar, V12 explores how marketers...Read More
Interview with Andy Frawley, CEO of V12 Discussing His Book “Igniting Customer Connections” V12 recently launched a new marketing community, Next Best Action: https://nextbestaction.v12data.com/. Sponsored by V12, the community is designed to be a neutral forum for marketing thought leaders and influencers in all industries to share their challenges, knowledge and experiences as they transition...Read More
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