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The Future of Online Advertising – Private Marketplaces versus Open Exchanges According to eMarketer’s recent report, US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. The analysis also predicts that the dollars spent...
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What are CMOs’ Most Important Media Channels? More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According...
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Digital media has been rapidly growing year over year. This year in fact will mark a milestone for digital advertising as it is expected to overtake TV for the first time. According to eMarketer, “In 2017, TV ad spending will total $72.01 billion, or 35.8% of total media ad spending in the US. Meanwhile, total...
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