online advertising
The Future of Online Advertising – Private Marketplaces versus Open Exchanges According to eMarketer’s recent report, US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. The analysis also predicts that the dollars spent...
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What are CMOs’ Most Important Media Channels? More data, new technologies, daily digital advancements – these all contribute to more empowered consumers with access to more channels on which to research and purchase. As the world continue to shift online, CMOs are doing the same, prioritizing digital media more so than other traditional channels. According...
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