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Personalization Marketing
Customer Experience
How to Optimize the Customer Experience – Strategies and Trends The customer experience continues to be top of mind for marketers.  In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019.   While a handful of companies feel...
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personalization
How To Treat Your Customers Like Individuals Consumers want personalized experiences, but they also demand privacy.  They want brands to know when they are shopping in their stores but they find too much knowledge creepy. Brands continue to strive for personalization, but it can be confusing when consumers seem to have conflicting demands. Consumers have...
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