Terms such as customer engagement, omnichannel engagement or meaningful brand engagement are commonplace as we discuss today’s empowered consumers and the journey they take as they traverse across channels. However, while we may hear the terms often, what they exactly mean is sometime difficult to define. Is it driving loyalty? Or providing great experiences? How...Read More
Customer Experience Key to Consumer Loyalty Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product. Instead, they stay...Read More
How to Optimize the Customer Experience – Strategies and Trends The customer experience continues to be top of mind for marketers. In recent research by Econsultancy and Adobe, B2B and B2C marketers alike agree that optimizing the customer experience is one of the most exciting opportunities for 2019. While a handful of companies feel...Read More
How To Treat Your Customers Like Individuals Consumers want personalized experiences, but they also demand privacy. They want brands to know when they are shopping in their stores but they find too much knowledge creepy. Brands continue to strive for personalization, but it can be confusing when consumers seem to have conflicting demands. Consumers have...Read More
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