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Personalized Experiences
Data-Driven Personalization
Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.  However, new research suggests this may not...
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Omnichannel Shopping
Omnichannel Consumers and Retail of the Future Retail is continually evolving to embrace new technology, the rise of ecommerce and changing consumer shopping trends.  With these continual changes, the tactics used by retail marketers are also adapting. The Rise of Ecommerce eCommerce continues to grow at an unprecedented pace. In 2017 it reached around $2.3...
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