Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction. However, new research suggests this may not...Read More
Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line? In today’s day and age, data is being created exponentially. In fact, in the last two years alone, 90% of the world’s data was generated. By 2020, it’s estimated that 1.7MB of data will be created every second for every person on...Read More
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