Purchase-Intent Data
Data-Driven Personalization
Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction.  However, new research suggests this may not...
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Data-Driven Marketing – What Investments are Making a Difference to the Bottom Line? In today’s day and age, data is being created exponentially.  In fact, in the last two years alone, 90% of the world’s data was generated.  By 2020, it’s estimated that 1.7MB of data will be created every second for every person on...
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