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Retail Marketing
Retail Shopping
More consumers today are shopping online and the line between brick-and-mortar and online stores is becoming blurrier as consumers increasingly head to digital channels to complete their purchases.  In a recent survey by Bizreel (2021), the statistics prove that ecommerce is being embraced by an increasing number of consumers.  Check out some of their great...
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Online Retail Marketing
The great shift in consumer behavior, brought on by the pandemic, has left many brands wondering what the new normal will look like post-pandemic. Just a few months into Covid-19, we saw consumers flocking to online shopping and ecommerce alternatives as a result of lock-downs and store closures.  Now, about a year later, with uncertainty...
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The Growth of eCommerce – Are You Ready Global ecommerce is growing at an unprecedented pace. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021 (according to a Statista report). In the US alone, ecommerce represents almost 10 percent of retail sales — a figure that is growing...
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retail marketing agency
Retail Trends Changing the Landscape Retail is a fast-paced industry which must constantly evolve to meet consumer’s changing expectations. Disruptors such as the steady rise of eCommerce, the age of Amazon, the influx of more consumer data, and the increased speed of doing business means retail brands must constantly adapt or lose to more nimble...
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Retail Consumer Statistics 2018
50 Statistics About Retail Marketing and Consumer Shopping Trends Are you an omnichannel retailer?  Consumers shop today across channels, both online and in brick-and-mortar locations.  They price check from their phones, add items to their online carts only to head into a physical store to make a final purchase, and shop from tablets, phones, laptops,...
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Many consumers still love the in-store shopping experience – trying things on, browsing sales racks, or touching a piece of furniture. But what may surprise you, more and more consumers see shopping at a brick-and mortar establishment as something to be avoided.  If fact, they would rather wash dishes than hit a physical store.  According...
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In the digital era where consumers are just as likely to purchase online as in a brick-and-mortar location, delivering a seamless channel experience has become the new competitive imperative. Retailers are ramping up their investments in omnichannel and multichannel strategies to deliver exceptional experiences, wherever and whenever today’s consumers choose to interact with brands.
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Consumers are shopping across numerous channels, including digital, mobile and physical locations. With the ever-increasing focus on omnichannel strategies to stay competitive, retailers must continually keep up with the changing online landscape to maintain their competitive edge. Although fierce competition won’t get any easier, plenty of opportunities exist for retailers to capture new market share...
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Despite the growing impact of ecommerce, 93% of retail sales still occur in brick-and-mortar locations. The caveat? The majority of these shoppers now start their research online before choosing which retailers to visit. By understanding this customer path to purchase across offline and online channels, retailers can better implement strategies and tactics to convert shoppers...
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