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Retail Marketing
Gaining (and maintaining) customer loyalty can significantly boost revenue for retailers. However, as the needs and demands of today’s consumers change, customer loyalty is not as easy to come by. Research by Access Development reported that 79% of customers would take their business to a competitor within a week of experiencing poor customer service. This...
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Retailers and marketers across industries are well aware that consumers today are in charge. They use multiple devices, numerous channels, and are always connected. The consumer journey is disjointed and fractured among numerous touchpoints, yet consumers continue to demand more from brands and expect retailers to cater to their needs. Marketers are under more pressure...
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Mobile has completely transformed the retail landscape.  According to Pew’s October 2015 research, 68% of Americans have smartphones and 45% have tablet computers.  Mobile ownership is growing at record speeds, giving retailers unprecedented opportunities to target consumers by their geolocation data.  The ability for mobile devices to track and report a person’s location in real time...
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Retailers have long tried to figure out if social media marketing is worth the effort. Major brands use social platform aggressively, white others are on the fence about whether social is worth the time.  In fact, e-commerce vendor Custora crunched data about $100 billion in sales among 500 million shoppers and found that only 1.5 percent of...
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