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Retail Reactivation
[case study] Major Retailer Achieves 2.3x ROI with CRM Email Reactivation Issue 20% of a major retailer’s CRM email file went dormant equating to slightly over 20 million records. The retailer knew that these individuals are transacting but the ESP would not deploy emails without an “open” within 12 months. Goal Drive sales by emailing...
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