Where are Enterprise Marketers Allocating Their Budgets? Not a surprise, spend on digital channels is continuing to increase while spend on more traditional channels such as newspapers and magazines is on the decline. In a recent study by Gartner, digital and social channels garnered a healthy portion of marketing spend. Over 50% of budgets were...Read More
The State of Retail – What to Expect in 2020 Retail is continuing to undergo significant transformation. Digital channels have provided consumers with seemingly endless options on which to research, read review, find inspiration and purchase. Here are some themes to expect in 2020: Consumers Remain Firmly in Control Consumers expect to be catered to...Read More
Digital marketing continues to grow. Consumers use multiple online and offline channels when researching and purchasing and often traverse between devices when they do so. Marketers are inundated by more types of digital data and are continually adjusting their strategies to ingest more data and to improve their marketing execution. While we know digital marketing...Read More
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