Creating exceptional experiences for your customers and prospects can set yourself from the competition. This can be anything from providing consistent experiences across channels, providing excellent customer service, or recognizing a customer both offline and online. Customers no longer base their loyalty on price or product. Instead, they stay loyal with companies due to the...Read More
How Effective is Social Media for Lead Generation? Social media is firmly entrenched as part of our everyday lives. We get our news from social, interact with friends, find community events and the list goes on. Social is also a vital channel when it comes to interacting with brands and researching new products and services....Read More
Social Media Marketing: Trends and Opportunities As with all marketing channels, social media is continually evolving. Since it was first introduced, it is continuing to grow, providing tremendous opportunities for brands to reach their customer base. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was...Read More
The Growth of eCommerce – Are You Ready Global ecommerce is growing at an unprecedented pace. In 2017 it reached around $2.3 trillion and is expected to hit $4.5 trillion in 2021 (according to a Statista report). In the US alone, ecommerce represents almost 10 percent of retail sales — a figure that is growing...Read More
50 Statistics on the Latest Marketing Trends and Strategies As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of 50 incredible marketing statistics that every marketer should know and live by in...Read More
Improving Conversions Ranks Top Priority for Automotive Dealerships Strong customer demand is keeping sales numbers healthy for automotive dealers in the U.S. 2017 is expected to be a strong year again for automotive sales but with some necessary adjustments to product and strategy. According to a new report by 9 Clouds, a large wave of...Read More
Retail Outlook: Omnichannel Consumers are in Control Online retail and brick-and-mortar stores alike are scrambling to stay relevant and meet the ever increasing demands of today’s omnichannel consumer. This is certainly not a new development, but retailers are grasping the reality that omnichannel is NOT a trend and that consumers will only continue to demand...Read More
Millennials have now surpassed Baby Boomers as the nation’s largest living generation, according to estimates by the U.S. Census Bureau. Millennials, the age group between approximately 18-34 now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). With an annual buying power of $200 billion, marketers must pay attention to this demographic and adapt their...Read More
Social media usage is growing at record paces, with 75% of all internet users now using social media. Just as quickly, the social media landscape is constantly being transformed as new social apps and platforms are introduced into the social sphere. For retailers, social media channels can bring huge opportunities to target consumers in unique...Read More
Retailers have long tried to figure out if social media marketing is worth the effort. Major brands use social platform aggressively, white others are on the fence about whether social is worth the time. In fact, e-commerce vendor Custora crunched data about $100 billion in sales among 500 million shoppers and found that only 1.5 percent of...Read More
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