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Social Media Marketing
Data-Driven Personalization
Millennials have now surpassed Baby Boomers as the nation’s largest living generation, according to estimates by the U.S. Census Bureau. Millennials, the age group between approximately 18-34 now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69). With an annual buying power of $200 billion, marketers must pay attention to this demographic and adapt their...
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Social media usage is growing at record paces, with 75% of all internet users now using social media.  Just as quickly, the social media landscape is constantly being transformed as new social apps and platforms are introduced into the social sphere.  For retailers, social media channels can bring huge opportunities to target consumers in unique...
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Retailers have long tried to figure out if social media marketing is worth the effort. Major brands use social platform aggressively, white others are on the fence about whether social is worth the time.  In fact, e-commerce vendor Custora crunched data about $100 billion in sales among 500 million shoppers and found that only 1.5 percent of...
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