Digital cookies were first invented in 1994 by Lou Montulli and John Giannandrea, who were employees of Netscape Communications. In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. They quickly became adopted by the ad...Read More
Transcript from our video discussion regarding the demise of the cookie with Dan Scudder, CEO of Highland Math; Todd Dziedzic, SVP, Digital & Analytics at V12; and V12’s President, Anders Ekman. Video links can be found below. Anders:Hello. This is Anders, President of V12. Welcome to another session in our series of Next Best Action...Read More
The end of the third-party cookie is fast approaching. Marketers have relied on cookies for years – so what exactly does this change mean and how will solutions evolve? First, what exactly is a cookie? Not to ignore the sweet, chocolate chip cookie varieties, however, we’ll focus this post on the digital cookie definition: “a...Read More
[ON-DEMAND WEBINAR] End of Third-Party Cookies: What it Means For Your Marketing Digital cookies play a critical tool in allowing us to understand consumer behavior and target users effectively. However, with concerns over privacy and security coming under more scrutiny, Google has announced that it will block third-party cookies in the near future. So, what...Read More
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