Third-Party Cookies
Third-Party Cookies Webinar
This transcript from our webinar, Playbook to Prepare for the End of Cookies, provides a great overview of how marketers should prepare for the end of third-party cookies. With Todd Dziedzic, SVP of Digital & Analytics of V12. Host: Cookies, as you know, are going away. But there really is a lot of effort...
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Cookie Demise
Digital cookies were first invented in 1994 by Lou Montulli and John Giannandrea, who were employees of Netscape Communications. In 1995, the cookie was later used extensively in advertising by DoubleClick to rotate banners, which limited the number of times the same ad was shown to one visitor. They quickly became adopted by the...
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third-party cookies
The end of the third-party cookie is fast approaching. Marketers have relied on cookies for years – so what exactly does this change mean and how will solutions evolve? First, what exactly is a cookie? Not to ignore the sweet, chocolate chip cookie varieties, however, we’ll focus this post on the digital cookie definition: “a...
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