Marketing today is all about being data-driven – using data to understand consumers, provide better experiences and personalize offers along the journey. There are many different types of data and classifications of data such as third-party data that can be purchased and data that is inherent to every organization – the first party data every...Read More
How Marketers are Using 1st and 3rd Party Data to Optimize Performance Data has become one of the most valuable marketing resources. With the right data, brands can gain insights into consumers’ wants, preferences, prospective purchases and loyalty triggers. With so much data at hand these days, there is no excuse to not be data-driven...Read More
Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information Over recent years, there has been a lot of research about the value of a strong customer experience personalized messaging, and how consumers are willing to share their information in exchange for a more personalized brand interaction. However, new research suggests this may not...Read More
Over 50% of Businesses State They Can’t Survive without Quality Data Business executives recognize the value that data brings to the table, with 67% acknowledging the potential of data in helping them grow their businesses. This is according to new research by Dun & Bradstreet. Of the more than 500 business decision-makers show participated in...Read More
The Power of First Party Data In the last two years alone, 90% of the world’s data was generated. By 2020, it’s estimated that 1.7MB of data will be created every second for every person on earth. With so much data, brands have plenty of opportunity to know their customers and to use data-driven tactics...Read More
How Will IPG’s Purchase of Acxiom Affect Marketers? by Anders Ekman, President of V12 In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 billion. The acquisition of Acxiom, which supplies data on 2.2 billion...Read More
Only 45% of Marketers Agree That They’re Getting Personalization Right Consumer demand for more seamless experiences is driving increased adoption of personalization strategies. However, only 45% of marketers agree that they’re getting personalization right. This is according to new research from Evergage which also indicated that personalization channels and experiences remain limited. According to the...Read More
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