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V12 Data
Customer Data Platform
How Will IPG’s Purchase of Acxiom Affect Marketers? by Anders Ekman, President of V12 In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 billion. The acquisition of Acxiom, which supplies data on 2.2 billion...
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Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this has always been the golden rule of marketing.  
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