How Will IPG’s Purchase of Acxiom Affect Marketers? by Anders Ekman, President of V12 In a move to help clients more effectively target their ads and messaging, advertising holding company Interpublic Group (IPG) recently bought Acxiom Marketing Solutions for a price tag of $2.3 billion. The acquisition of Acxiom, which supplies data on 2.2 billion...Read More
Data as a Service: Empowering the Mar-Tech Machine The 13th annual JEGI Media & Technology Conference was a preeminent, can’t miss event for more than 450 senior executives across the media, marketing and technology sectors. The 2017 Conference provided key insights from high-profile speakers across JEGI’s core markets on how to stay relevant in today’s fast-paced...Read More
Successful marketing is about targeting the right person, at the right time, and with the right message. While marketing techniques and the terms themselves have changed over the years, this has always been the golden rule of marketing. Read More
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