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The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020

The Ultimate List of Consumer Travel Industry Stats and Trends to Know for 2020

Consumer travel needs, behaviors and wants continue to evolve, whether travelling for business or pleasure. Changing technologies have given consumers more options, travel companies are responding with more options and consumers are looking for more experiences.

Below is a list of 50 interesting trends and statistics as we look at the travel industry today and gain insight into into what the future may hold.

  1. 51% of US travelers said that once they decided to go on a trip, they would spend less than one week conducting research. (Facebook IQ)
      
  2. Google data found that hotels and flights are booked in advance of 12 weeks. Within the 3 months prior to the trip date, the search increases further for experiences. (Google 2019)  
     
  3. Bookings made slowly drops from Monday and plateaus between Wednesday to Friday before dropping dramatically on Saturday. Bookings pick up again on Sunday and take off again on Monday. (TrekkSoft 2019)  
      
  4. Booking.com research revealed some interesting differences between the types of travelers. “We found that travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination, making them a valuable audience, especially for companies like online travel agencies that sell across multiple categories.” (Booking.com 2019)

    Travel Marketing

  5. “Gen Alpha, which refers to those born after 2010, is showing more signs of influencing family travel decisions and planning than previously thought, according to Expedia Group Media Solutions.” (Short Term Rentalz 2019) 
     
  6. “On average globally, travelers with Gen Alphas are taking more than three family trips a year.” (Expedia Group 2019) 
      
  7. “For family travelers, 95% said their priority was keeping their families entertained and happy, while deals and value (89%), outdoor activities (85%) and planning travel around school holidays (85%) or near major attractions or theme parts (85%) were also of utmost importance.” (Short Term Rentalz 2019) 
      
  8. Convenience is driving travel decisions. “Plane and car are preferred modes of transport for family travel.” 52% of surveyors selected their mode of transport by the fastest option, and 34% selected based on the lowest cost. (Expedia Group 2019) 
      
  9. What can we expect from Solo Travel in 2020? According to The New Indian Express “We will see more travel companies going for the millennial travel segment as it explodes with more younger travelers than ever before. We could also start seeing companies go for the Gen Z audience who are just entering the age of independent travel.” (The New Indian Express 2019) 
      
  10. 36% of travelers rated travel as an important spending priority (Phocuswright)

    Travel Marketing 2020

  11. On average, Americans will spend $1,978 on summer vacations (Allianz Travel Insurance)
      
  12. 6% of American domestic travel expenses go towards food services, 20% towards public transportation, 20% towards lodging, 17% towards auto transportation, 10% towards recreation/amusement and 7% towards retail (US Travel Association)
      
  13. Experience beats expense when it comes to family travel (Expedia Group) 
      
  14. Millennial’s are 13% more likely to travel to a destination with cultural or historical significance (Responsible Travel) 
      
  15. 40% of Millennial travelers will take a vacation with their friends in the next year (Resonance Consultancy) 
      
  16. American women rank first in solo traveling and are more likely to take three trips or more in a given year (Resonance Consultancy) 
      
  17. 80% of families take a vacation during summer and 42% of families take a spring break vacation (NYU) 
      
  18. 54% of people ages 35-44 take vacation for adventure (Solo Traveler World) 
      
  19. 21% of families have taken their children to an all-inclusive resort for vacation, 68% on a family road trip, and 68% on a beach vacation (NYU) 
      
  20. Travelers with high incomes are more likely to have taken many different types of trips: adventure travel (33%), music event (31%), other festival (30%), cruise (27%), and skiing/snowboarding (20%) (Trip Advisor)

    Consumer Travel Statistics 2020

  21. 39.5% of people travel within their home state (Travel Leaders Group) 
      
  22. 33.1% of people travel to a bordering state (Travel Leaders Group) 
      
  23. 24% of Americans travel internationally (Europe) (Travel Leaders Group) 
      
  24. 35% of Americans, are planning to take a vacation of 50 miles or more away from home involving two or more immediate family (AAA) 
      
  25. 55% of families have taken their children on vacation to Florida, 31% to California, and 26% to New York (NYU) 
      
  26. 41% of travelers aged 65+, go on cruises for vacation (Solo Traveler) 
      
  27. Nearly 74% of domestic trips are for leisure purposes (US Travel Association) 
      
  28. U.S. residents logged 463.9 million person‑trips (one person on a trip away from home overnight in paid accommodations or on a day or overnight trip to places 50 miles or more away from home) for business purposes, with 38% for meetings and events (US Travel Association) 
      
  29. 42% of people travel to visit friends/relatives, 8% for outdoor recreation purposes, 13% for entertainment/sightseeing, 15% for other pleasure/personal reasons, 3% for conventions/conferences/seminars, 7% for general business purposes and 4% for other reasons (US Travel Association) 
      
  30. Top getaways travelers haven’t done before because they are too afraid, but would love to try include: volunteering trip (39%), gourmet adventure (38%), mystery trip (38%), sabbatical trip (36%), and an ancestry trip to find out about their heritage (36%) (hospitality.net)

    Travel Marketing

  31. 47% of millennials and 40% of generation Z travel to relax and avoid stress (WYSE Travel Confederation) 
      
  32. 55% of generation z travel to increase their knowledge (WYSE Travel Confederation) 
      
  33. 23% of millennials travel to meet other travelers (WYSE Travel Confederation)  
      
  34. 45% of millennials travel to learn more about themselves (WYSE Travel Confederation) 
      
  35. 56% of global travelers agree traveling has taught them invaluable life skills (Booking.com) 
      
  36. One in two (55%) travelers think the best thing about travel is getting out of their comfort zone (hospitality.net) 
      
  37. 34% of younger millennials travel to find more excitement in life (Expedia)

    Travel Marketing

  38. One in five people plan to take health and well-being trips (Yoga and Meditation Retreats, Weight Loss and Fitness Retreats, etc.) in 2018, almost double the amount of people compared to 2017 (Booking.com) 
      
  39. 46% of families have taken their children on trips for family reunions (NYU) 
      
  40. 95% of family travelers said their priority was keeping their families entertained and happy (Short Term Rentalz 2019) 
      
  41. 25% of families had used a travel agent and 75% hadn’t for their family vacations in the past five years (NYU) 
      
  42. 59% of families said travel websites (TripAdvisor, Expedia, etc.) were resources they used for information or inspirations for where to go and what to do, 10% said instagram, 74% said search engines, 51% said travel review websites, 30% said social media, 12% said travel agents, and 8% said blogs (NYU) 
      
  43. 58.2% of travelers used any user-generated content to help plan their leisure travel, 32.5% used reviews from hotel, 29.6% used travel reviews of destinations, 30.8% used reviews of restaurants or activities, 13.5% used travel itinerary or blogs, 33.3% used Facebook and 26.3% used group discount websites (Destination Analysts) 
      
  44. 56% of solo travelers said the top factor they look for in a destination is safety (Travel Agent Central) 
      
  45. 65% of travelers visited art/history museums, 59% aquariums, 56% science museums, 55% theme parks, and 55% zoos in 2017 (MMGY Global) 
      
  46. 34% of those who travel want to visit a world famous theme park (Booking.com) 
      
  47. 54% of travelers go shopping during their summer vacation, 49% visit historical sights, 49% go swimming or do water sports, 46% go to a park or national park, and 46% go on sightseeing tours (Statistic Brain) 
      
  48. 73% of travelers with children have taken their children to theme parks on vacation (NYU) 
      
  49. More than 60% of travelers would consider an impulse trip based on a good hotel or flight deal (Think With Google)
     
  50. 74% of consumers say experiencing things in the real world was a priority for them in 2019, with Baby Boomers being the most experiential and Gen Z being less so by 15% (Euromonitor International)

Interested in learning about V12’s solutions for customer acquisition in the travel industry? Visit our website at https://v12data.com/travel-marketing/ or request additional information below.

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