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Board of Directors

Edward C. Williams, III

Chairman of the Board

Ned is the Co- founder of Brook Venture Partners, a Boston based Private equity firm. Ned helps expansion stage companies accelerate business development and sales and marketing growth with a level-headed approach that reflects his broad-based business and investment experience. He also serves on Brook’s Investment Committee and Board of Directors.

Helping entrepreneurs and investors succeed is Ned’s passion. He relies on proven best practices to support sustained growth trajectories and identify compatible acquisition targets. With a discerning eye for creativity and balance, he builds management teams and Boards that collaborate effectively to achieve strategic and operational success. Portfolio companies such as V12, SilverRail Technology, Cole Information & Certica Solutions, draw on Ned’s command of sales and marketing to refine strategic positioning and excel in competitive industries.

Ned leverages his experience and lessons learned in corporate finance, sales, and marketing to help portfolio companies avoid potholes and optimize growth. Before joining Brook, he served as lead investor in FreeMarkets OnLine, Constant Contact and a series of other successful ventures. In the early ’90s Ned worked in Morgan Stanley’s Global Asset Management Division, where he helped market more than 25 IPOs, including Netscape and the spinout of Lucent Technologies from AT&T.

Ned is a graduate of the University of Massachusetts Amherst.

Andrew Frawley

Vice Chairman of the Board, CEO of V12

Andy has 30 plus years of operating experience, including 25 years at the senior management level within agency, marketing services, enterprise software, software as a service (SaaS) and professional services companies. His operational experience includes raw startups, turnarounds and managing billion-dollar global businesses. Andy also has extensive experience raising capital in private and public markets, and in mergers and acquisitions with companies at all different stages of growth.

Andy previously served in leadership positions including CEO of Epsilon; President and CEO of Clicksquared, Inc.; and President, Chairman and CEO of Exchange Applications, Inc. He currently advises a number of private equity firms and brands on marketing strategy, marketing services, advertising, marketing technology and ad tech through his consulting entity A.J Frawley & Associates. 

Andy is a member of the Data and Marketing Association (DMA) Board of Directors, a past Chairman of the DMA Financial Services Conference, member of the DMA Conference Committee and judge for the DMA Echo awards. He earned a M.B.A. from Babson College and holds a B.S. in Finance, with honors, from the University of Maine.

Bob Orf

Board Member

Bob is the co-founder of DataMentors, which rebranded as V12 Data in 2016. He co-founded DataMentors in 1999 after success in building OKRA Marketing Corporation, a database marketing firm. While at OKRA, Bob designed and developed the company’s initial mainframe and personal computer (PC) based householding and PC based access systems. When John H. Harland Company acquired OKRA in 1996, Bob was retained to manage the Tampa office.

Bob began his technical career in 1979 as a consultant with Time Sharing Resources (TSR), a New York-based time-sharing company. During his tenure with TSR, Bob worked with more than a dozen Fortune 500 companies and oversaw diversified areas of communication network design, communication satellite traffic management, forecasting, market research, general ledger and sales tracking.

Bob received a BA in Mathematics from William Paterson University, and a MS in Computer Science from Farleigh Dickinson University.

John Hunt

Board Member

John Hunt joined ABRY in 2004. He is head of ABRY’s senior equity effort with responsibility for sourcing and leading transactions. Areas of focus have included cable television, film production, information services, software and telecommunications companies. Prior to joining ABRY, John was a General Partner at Boston Ventures Management, a media and communications-focused private equity fund. He is a graduate of the University of Massachusetts Amherst. Representative Investments: Consumer Media Network, DataPipe. Edgile, Healthtrans, HealthScope Benefits,, Legendary Pictures, Media Rights Capital, North American Dental Group, Root Data Center, and Triple Point Technology.

Daniel P. Williams

Board Member

Daniel is managing director at Bay Capital Investment Partners. Prior to joining Bay Capital Investment Partners in June of 2012, he was President of DWQ Associates, Ltd., a boutique investment banking firm focused on middle market companies, providing strategic and M & A advisory services as well as private placements of debt and equity. He has also served in several senior management roles at FleetBoston Financial, including Group Head of Fleet M&A Advisors and Fleet Corporate Advisors. Dan began his career at Fleet in commercial lending, focused on leveraged loans to the media and communications industries.

Dan is a graduate of Harvard University with a BA in Economics.

Peter B. Orthwein, Jr.

Board Member

PJ joined Spring Capital in 2003 as an Associate with responsibility for investment analysis, due diligence and portfolio company administration. Previously, PJ was an associate with Brooks, Houghton and Company and held operating and financial positions within three start-up businesses at Starwood Hotels & Resorts Worldwide and He began his career in the Executive Development Program at Hannaford Brothers, Inc., a supermarket chain based in Portland, ME. PJ is a graduate of Cornell University with a BS and MBA.

Anders Ekman

President, Board Member

Anders is broadly experienced in bringing data-driven innovation and revenue growth to clients across a range of industries. As President of V12, Anders led the transformation of the company into an omnichannel data powerhouse and the company has since experienced double-digit growth.

Previously, Anders was Executive Vice President of MRM Worldwide, serving as Eastern Region head and Chief Growth Officer. While at MRM, Anders drove the company’s evolution by bringing data-driven innovation to clients such as the US Army, MasterCard and Kohl’s. Anders has also served as a Senior Vice President at Digitas, building CRM infrastructure and marketing success for the firm’s largest clients, including GM and AT&T Wireless.

Anders is a graduate of Bowdoin College.

Linda Apsley

Board Observer and Special Advisor

Linda is on the forefront of Big Data in the media industry. Her team is engineering and running a new big data platform for Time Inc. The platform combines first, second and third-party data to enable data-driven advertising and consumer marketing. Advertising applications and customer relationship management technology are also under her leadership. She specializes in delivering large complex software solutions and engineering architecture of back-end systems. Linda spent 18 months at Amazon delivering customer financial ledger solutions at high scale and 16 years at Microsoft in Technical Program Management leadership roles. Linda has 5 patents pending, and has successfully launched over 19 software products including multiple versions of Microsoft Windows, Xbox and Office 365. She is on the board of the Institute for Social Responsibility and is a frequent speaker at women’s leadership events.