Home Retailer: Data Append

Data Append for Home Retail

The client needed to clean up their email database to better communicate with their customers. However, many of their emails were undeliverable or incorrect, hindering the success of their customer engagement efforts. V12’s email hygiene, append, and data solutions improved the quality of the client’s email database for more effective email marketing.

43% lift in marketable emails
20% of emails were identified as bad and 8% questionable