Regional Grocery Chain: Email Append

Email Append for Regional Grocery Chain

After an audit, a grocery chain discovered that 50% of loyalty program members did not provide a current email address. V12’s email append solutions validated existing emails and added missing emails. A 3x email cadence was deployed to all new emails to create awareness and engagement by encouraging them to update their loyalty profile.

New emails outperformed existing emails by 1.6 times based on 30-day revenue
These loyalty members responded favorably to the new exposure of the client’s email messaging and offers