Home Improvement Retailer: MoverTech

How V12 Helped Generate Greater Premover Scale & Impact

A national home improvement retailer used MoverTech to expand and monetize its premover audience. By engaging movers earlier in the process by tapping into potential mover and pre-mover insights, the retailer uncovered a moving signal a month earlier than typical, representing a significant opportunity to engage with movers when they’re actively making purchases for many products.

Delivered premover audience lift of 45%
14% of the MoverTech audience purchased from the client