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Know your audience. Drive more traffic. Create connected experiences.

Frequent moviegoers who go to the cinema once a month or more continue to drive admissions, accounting for 49% of all tickets sold but only 10% of the total population.

V12 provides a full suite of data and technology solutions for the cinema industry to attract new customers, understand consumer’s viewing habits and deliver tangible ROI.

Accelerate Your Customer Acquisition

V12 is trusted by some of the industry’s leading entertainment brands to drive their customer acquisition, retention and loyalty strategies. Specifically developed for the entertainment industry, our comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics and machine learning capabilities, and end-to-end omnichannel marketing campaigns and programs to drive superior results.

  • Drive rich customer experiences
  • Deliver personalized journey management
  • Increase customer acquisition
  • Easy to use bundled program for today’s busy marketer
  • Programs executed across channels including direct mail, email, social (Facebook) and digital display
  • Analytics and optimization
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Power Your Results with V12’s Best-in-Class Entertainment  Intender Database

Developed over a three-year time span, V12 is proud to launch the industry’s largest and most inclusive database of in-market entertainment consumers.

Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for movie, theaters and entertainment options based on browsing behavior and recent theater visits.

  • Reach Frequent Movie Goers or Attract New Customers from Competitive Theaters with V12’s Mobile Location Intelligence SolutionWith V12 Signals, you can reach movie goers who have recently visited your theater or a competitive location. Your will be provided with daily consumer audiences including name, contact information and other demographic insights. Send loyalty offers to your current customers or acquire new customers visiting a competitor’s location.


  • Reach Consumers who are Actively Browsing Online for Movies and Entertainment.We provide massive visibility into behavioral data and searches occurring on over 90% of internet-connected devices every month.  Easily deploy digital campaigns across the internet with drag-and-drop technology or V12 will deploy for you.
  • Reach Consumers Who Have Just Moved into Your Area. The key to mover marketing is delivering the right message, at the right time and through the right channel, which is why V12 provides  industry leading mover solutions  spanning the entire move cycle to make sure you don’t miss a single opportunity.
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Integrated Programs to Drive Results

Our CDP Platform Integrates 1st & 3rd Party Data to Know Your Customers, Develop Actionable Insights and Deploy Unified Customer Journeys and Campaigns.

Introducing V12 Velocity for Cinema, an integrated Customer Data Platform (CDP) solution to drive omnichannel marketing programs across channels including direct mail, email, social (Facebook) and digital display.  

You can now acquire frequent movie-goers in a matter of weeks with our quick-start acquisition program or choose to access our full Customer Data Platform for end-to-end marketing program execution.

Customer Data Platform flowchart

Two Ways to Drive ROI Today

All-In-One CDP Solution

  • Full Platform Access
  • Data Hygiene
  • Name & address standardization
  • Acquisition data
  • ROI-Driving data packages
  • Marketing execution
  • Automated email deployments via journey orchestration
  • Multi Channel Integration (SMS, Direct Mail, Ecommerce)
  • Implementation
  • Marketing partner consultancy to ensure your strategy effectiveness

Quick Start Acquisition Program

  • Target in-market movie goers
  • Quick start module, up and running in less than 2 weeks
  • Your customer data used for suppression & profiling purposes
  • Web behavior capture for ecommerce sites
  • Acquisition Data
  • Available data elements include EPostal, Signals, and New Movers data
  • Marketing execution
  • Automated email deployments via journey orchestration
  • Implementation
  • In-depth reporting and dashboards

High Quality Omnichannel Campaigns Delivered Across Channels

Target in-market movie-goers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach consumers across email, postal, social and digital.

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Drive Superior Performance with V12’s Robust Data and Audience Solutions

  • End-To-End Customer Acquisition Solutions for Facebook Advertising
    V12 AudienceLink is a full-service Facebook advertising solution to meet the needs of businesses of all sizes. From audience and creative development, campaign management and performance reporting, our all-in-one services ensure superior results, every time.
  • Drive Growth by Acquiring New Customers with Highly Personalized Offers
    Send highly personalized messaging and target key demographics using V12’s industry-leading consumer data and demographics. Data is available on 215+ million consumers with data elements such as age, home ownership, occupation, estimated income, purchase behavior, lifestyle interests, entertainment habits and many more.



two girls purchasing tickets at movie ticket counter