Frequent moviegoers who go to the cinema once a month or more continue to drive admissions, accounting for 49% of all tickets sold but only 10% of the total population.
V12 provides a full suite of data and technology solutions for the cinema industry to attract new customers, understand consumer’s viewing habits and deliver tangible ROI.
V12 is trusted by some of the industry’s leading entertainment brands to drive their customer acquisition, retention and loyalty strategies. Specifically developed for the entertainment industry, our comprehensive acquisition packages leverage industry-leading data, in-market shopping indicators, state-of-the-art analytics and machine learning capabilities, and end-to-end omnichannel marketing campaigns and programs to drive superior results.
Developed over a three-year time span, V12 is proud to launch the industry’s largest and most inclusive database of in-market entertainment consumers.
Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can connect you with consumers in the market for movie, theaters and entertainment options based on browsing behavior and recent theater visits.
Introducing V12 Velocity for Cinema, an integrated Customer Data Platform (CDP) solution to drive omnichannel marketing programs across channels including direct mail, email, social (Facebook) and digital display.
You can now acquire frequent movie-goers in a matter of weeks with our quick-start acquisition program or choose to access our full Customer Data Platform for end-to-end marketing program execution.
Target in-market movie-goers across channels using V12’s omnichannel campaign programs. Choose from our pre-built creative templates or provide your own creative to reach consumers across email, postal, social and digital.