Connected TV Advertising Success Kit

Today, consumers can easily choose what they want to watch and when they want to watch it. This is thanks to the increasing popularity of streaming services, which has prompted many consumers to cut the cord on cable TV. As a result, connected TV (CTV) advertising is on the rise. Download the Connected TV Success Kit to learn what exactly CTV is, how it works, the benefits of advertising on this channel, and how to set up your campaigns for success with the latest tips and strategies.

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Set Your CTV Campaigns Up for Success in 2023

92%

of U.S. households were reachable by CTV programmatic advertising in 2022.

-Statista

81%

of TV advertisers cite “targeting and efficiency” as the primary reason for shifting ad spend to CTV and moving away from linear.

-MNTN

$38B

is how much US advertisers are projected to spend on CTV ads in 2023.

-eMarketer

Tips & Strategies to Power Your CTV Advertising Campaigns

Learn about the basics of CTV and get answers to frequently asked questions.

Get the latest statistics and trends on CTV to help inform your marketing programs.

Learn about the benefits of CTV advertising and how to add it into your media mix.