Consumer Packaged Goods Data

Target millions of shoppers that are likely to buy from a particular product category

Our CPG data identifies consumers with a strong propensity to purchase in a specific product category. These attributes are built from a universe of over 20+ million households who have reported purchases across 116+ product categories.

Samples categories include:
CPG Data

  • Baby: Baby Kids Beverages, Baby Feeding Equipment, Baby Food, Baby Formula, Bath Body, Diapering Care
  • Beverages: Beer, Cocktail Mixes, Coffee, Cocoa, Juice, Powdered Drinks Mixes, Tea, Soda, Spirits, Sports Energy, Water, Wine
  • Cleaning: All Purpose Cleaner, Bathroom Cleaner, Carpet Upholstery Floor Cleaner, Furniture Wood Cleaner, Kitchen Surface Cleaner, Laundry
  • Condiments: Chutneys & Relishes, Honey, Ketchup, Mustard, Mayonnaise, Olives, Pickles, Salad Dressings, Salt, Sauces, Seasoning, Syrups & Sweeteners, Vinegar, Oils
  • Eggs & Dairy: Butter, Cheese, Eggs, Egg Substitutes, Milk, Yogurt
  • Meats: Bacon & Sausages, Beef, Frozen Meat, Hot Dogs, Lamb, Meat Alternatives, Pork, Poultry, Seafood
  • Personal Care: Diet Nutrition, Facial Care, First Aid, Foot Care, Hair Care, Hair Removal, Medicine, Nails, Oral Care, Sunscreen Tanning, Vitamins
  • Snacks: Chip & Bagged Popcorn, Cookies, Crackers, Fruit Snacks, Granola Bars, Pretzels, Rice Cakes, Snack Bars, Snack Cakes, Trail Mixes
  • And More!


  • V12's CPG audiences are built using self-reported data through a mobile app, which delivers deterministic in-store shopping data.
  • V12 uses the raw shopping data and combines it with our rich data assets through the V12 machine learning platform to create high-performing CPG audiences.