Expand current customer base and increase overall sales for the second half of 2017.
Introduce a multi-channel approach vs. independent email or postal campaigns.
Modeled current loyalty members and created a multi-channel GTM strategy. Test period was 90 days.
The multi-channel program produced an increase in realized revenue by 22% over the same period LY, with the same offer. CRM database increased by 7%, when compared to their current run rate metric.
Lower than expected sales in some of the suburban locations.
Increase foot traffic, which results in revenue, within defined suburban communities where the competition was stronger.
Modeled current customers and loyalty customers separately. Produced 2 targeted audiences with different offer strategies for each. A multi-channel solution was developed; postal, email and target display and executed over 60 days.
A 28% increase to the loyalty members for these locations. Increase in sales of 8.8% in 30 days and by 90 days saw an increase of 12%.
Boost up the participation of their Brand Loyalty program nationwide.
Test concept: Build a multi channel brand awareness program along with an offer strategy to support “sign-ups” to the loyalty program within a few key markets. Measure Loyalty sign ups vs. control.
In partnership with the client, defined a GTM strategy that included; direct mail, email and target display.
The model and segmentation strategy resulted in 21% higher email open rates and 15% higher click-through rates. Matchback file supported a 500% increase in signups resulting in a rollout program nationwide.
Flat revenue within a defined number of markets.
Increase customers base by 5%, within a footprint, with a 180 days time frame for the marketing execution.
Modeled current customers and indexed by monthly billing rate. Multi-channel program: 2 direct mail drops, 12 email deployments and targeted display ran for the entire 180 days.
Increased the customer base by 4.12%. CTA was 32% less than other strategies, thus deemed a large success and the program continues into 2018.